Fifty years of three letters
Fifty years of the GTI badge is not a small anniversary, and Volkswagen AG celebrated it properly. I was brought in through Banauten GmbH to shoot the event at The Wall in Utrecht.
The full scope covered both stills and video: event photography alongside a set of edits including a GTI Evolution lineup piece, Polo Cup coverage and some ASMR-style cuts. Both sides of the assignment are below: the films first, then the stills.
When the client is Volkswagen and the subject is fifty years of GTI, restraint is the assignment: put the heritage front and center and keep everything else out of its way.